The Afghan Women’s Clothing industry is booming.
The Taliban has banned all sales of Afghan clothing, and its control of the country means women’s garments can’t be sold.
But there is a way to make a buck.
The Afghan Women Clothing Company (AWC) is one of the largest fashion brands in Afghanistan.
Its business model is based on women being able to shop with confidence, without the fear of being targeted by the Taliban.
A spokeswoman for AWC said the company would be launching a special program to provide a discount to Afghan women on their purchases.
It’s not just women who have a chance of selling their clothes in Afghanistan, she added.
“It’s women who come to us from the United States and Canada, the Philippines, India, Pakistan, Indonesia, South Africa and Bangladesh, to say, ‘I’m willing to buy these clothes for less than $2.50, and I’ll also give them back for a good condition’,” she said.
The women’s fashion industry is a thriving industry, with companies employing more than 3,000 people in Afghanistan’s capital Kabul alone.
“We have women who work in this industry, they do the work, they are the ones who are earning their living.
It’s about giving them the opportunity to earn a living,” said AWC director of sales Karima Khatib.
The company started selling its products in 2012, but it’s only now getting started.
It is a labour of love, said Khatim, who is now 28 years old.
“When we started this, we had no experience in selling clothing in Afghanistan,” she said, “so we had to learn from the Afghans.”
Khatib said the Afghan women wanted to sell their clothes, so they went to the US and Canada.
“If I was selling here, it would be a long wait for me, because of the security and the restrictions, but we went to them and we said, ‘We have the opportunity, let’s try this’,” she explained.
The Women’s Fashion Business Development Programme is a government program that aims to create jobs for women in the country, providing training, equipment and support.
The program aims to provide women with basic skills in the garment industry and is designed to help women transition from domestic work to the workforce.
“As soon as we have a job, they have a choice,” said Karima.
The business plan has been working, with the AWC recently having a sales increase of more than 40 per cent in the first six months of the year.
“In the first year, we sold more than $20 million in goods,” Karima said.
“Now we are selling more than we were in the previous year.
So we are in a good position to increase our profits.”
The Women in Afghan Fashion program is one step in a long process.
“This program is very ambitious and it has taken us many years to get here,” said Khaibani.
“The first women we came to were from the US, and now the first women who we are going to work with are women from India, the US.
So it’s a very long process.”
Women’s fashion is growing in Afghanistan but many people are not aware of the opportunities that women face in the industry.
“There are a lot of issues in Afghanistan that we need to address, but there are a few things that we can do now,” said Nader Abayomi, CEO of AWC.
“Women have to go into the market at the right time, and we have to have a very big presence, we have the right products, and there are women in our factories who know how to do it,” he added.
The AWC’s website explains the program, which is open to Afghan and foreign women, and it encourages Afghan women to participate in the programme.
The team has also launched a Women’s Business Training Centre in Kabul to educate women about how to work in the fashion industry, and to train them in various fields including fashion, design and management.
“Our aim is to help these women grow in their fields, so that they can be part of the Afghan economy,” Karimah Khatif said.
Follow Rachael Rettner on Twitter: