The edgy edgy clothing brand Edwardian has released a collection of women’s apparel that’s designed to help you look and feel like a badass.
The collection includes women’s dresses, hoodies, jackets, tops and more.
Edwardian CEO John Leffler said the edgy designs will be a perfect blend of vintage styles and contemporary styles.
Lefflin said the collections will be available exclusively through Edwardian online stores starting Jan. 17.
LeFFLIN: There’s not really a ‘designer’ brand that can be that kind of a brand.
The whole idea behind it is that we wanted to take something from an iconic design that has been around for a very long time and create something new.
The concept is that the women’s line of garments are meant to look like the women that you see on the screen.
Leuffler said he’s seen people react positively to the designs, especially the hoodies.
“They’re fun, they’re fun to wear,” Leffliner said.
“I’ve seen people wear them to work and they look really cool.”
The designs are designed to look edgy and edgy, so they’re meant to blend in with your everyday outfit.
But Leffin said they’re not just meant to be fun.
“If you’ve ever worn a jacket that is actually in the store and it’s really a jacket, you’re going to be impressed,” he said.
The Edgy Collection will be sold at select retailers and online.
The edgier clothing line includes dresses, women’s hoodies and jackets, shirts and pants.
Leiffler said that when it comes to fashion trends, they have been following trends in their industry for a long time.
“What’s exciting is the number of designers that are starting to come out with more edgy products,” he explained.
Lefferling said the new collection will be part of a larger effort to be more edgery in their design and marketing.
“This is something we’re doing in our business and we’re trying to be edger than ever,” he continued.
The brand will also offer apparel online.
In addition to the collection of designs, the brand is offering a limited edition “Women’s Costume Collection.”
The limited edition collection includes a custom embroidered dress from Edwardian that has a red, white and blue edging.
The designs of the dresses are printed on a specially designed fabric that will be made to match the dress.
The designer, Leffling, said that the dresses will also be available for purchase on a limited basis at the company’s online store.
The fashion line will also debut an online store, edgyboudin.com, that will include more designer designs.
The women’s clothes will not only look edgiest but also have a cool, stylish vibe to them.
“We want to make it feel like an Edgy Couture,” Lefferler said.
If you have a question or comment about this story, contact Stephanie DeBricker at [email protected] or 617-241-8212.
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