More than 100 women’s apparel brands including H&M, J. Crew, Urban Outfitters, Bloomingdale’s and Forever 21 have announced their intentions to sell their wares online, with some even making the move into brick-and-mortar stores.
The move comes as retailers struggle to cope with a spike in online sales, which grew 10% in February, the first increase in nearly a year.
The sector has been struggling to regain its footing after the recession that followed the 2008 financial crisis, when consumer spending slowed and retail sales fell.
Many retailers are struggling to find ways to survive as online sales have increased more than 40% this year.
In January, online sales in the U.S. fell 6.2% compared to a year earlier.
The U.K.’s The Gherkin, one of the largest online retailers, is planning to open a flagship store in Manhattan this month.
The chain is also set to open stores in the San Francisco Bay Area and Chicago, with plans to expand the locations in Toronto and Montreal.
The chain’s chief executive officer, David Gollop, said the new initiative will boost sales and attract more customers.
“We are delighted to be joining forces with H&M to introduce our first online shopping experience for women’s fashion, and we look forward to welcoming thousands of women to our store at its launch in March,” Gollops said in a statement.
“It is a fantastic opportunity to celebrate the women’s and men’s fashion world together and expand the reach of our women’s retail brand to a broader audience.”
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